[Navigate personal & professional pivots] From burnout to conscious marketing

What if marketing could become a force for awareness, integrity, and positive change?

Theme: Navigate personal & professional pivots

Topic: Marketing, branding & communications

Language: English

In this episode, Claudia Guerreiro shares her inspiring journey from traditional marketing to founding the Conscious Marketing Movement. She opens up about her career transitions, the challenges of building a purpose-driven business, and the urgent need for more accessible funding for women-led impact projects. Claudia also explores how maintaining energy, balance, and authenticity helps entrepreneurs stay aligned with their mission and create meaningful impact.

You’ll learn:

• How conscious marketing can transform the way we connect with audiences

• The realities of entrepreneurship and funding in the impact space

• Practical advice for aligning your career with purpose and wellbeing

Key Quotes:

"In the Conscious Marketing Movement, we are a lot about progress over perfection."

"Most of the time you will hear no's. So you need to be very, very aware that you need to keep going and be persistent."

"I found that work-life balance doesn't really exist. What exists is work-life integration."

Guest Bio:

Claudia Guerreiro, Founder, Conscious Marketing Movement

Marketing is often seen as a necessary evil: a driver of consumption, pressure, and manipulation. But Claudia, a social entrepreneur, sees it differently. She believes marketing can be part of the solution and a key driver of systemic change.

She founded the Conscious Marketing Movement (CMM) to redefine the field — putting people and the planet first. Through community-building, education, and direct support for organizations applying conscious marketing in practice, her team champions a new marketing standard rooted in ethics, impact, and responsibility. Their work advances Sustainable Development Goal 12: Responsible consumption and production.

Website: https://conscious-marketing-movement.com/

Podcast: https://open.spotify.com/show/3sPq5XNkIyPy68CFe7HZpY?si=9f6a5fe3370641cd 

Host Bio:

Cristina Galindo, Founder, Sustainability Talent

Cristina Galindo is the Founder of Sustainability Talent, a pioneering platform dedicated to guiding professionals into impactful, purpose-driven careers in sustainability. With a distinguished international career as a Human Resources Director in the financial services sector and a passion for building a more equitable and sustainable world, Cristina now empowers the next generation of sustainability leaders—bridging business, purpose, and positive global impact.

Website: https://www.sustainabilitytalent.com/