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What do sufficiency and degrowth mean when applied to fashion, and how can they create a more just industry?
Theme: Redefine business models
Topic: Regenerative business
Language: English
In this episode, we explore what sufficiency and degrowth mean when applied to the fashion industry, and how these ideas can help create a more just and sustainable system.
Katia Dayan Vladimirova shares her journey from academia to founding the Post Growth Fashion Agency and Substack channel, where she connects research to real-world action. Together, Katia and Ana unpack the systemic undervaluing of women in sustainable fashion, the challenges of implementing degrowth principles, and the crucial role of regulation in shaping a fairer industry.
You’ll learn:
What degrowth and sufficiency in the fashion sector look like in practice
Why centering equity and regulation is essential for systemic change
How Katia is bridging the gap between research and global collaboration through new platforms and projects
If you want to understand how post-growth thinking can be made practical in fashion, this is the place to start.
Key Quotes:
“So, not only did I choose a really rough career track in academia… l also chose a topic where people,in a systemic way, are underpaid. “A lot of women who work in sustainable fashion are systemically undervalued and underpaid.”“Some of the most beautiful, most impactful voices in this space are struggling to make ends meet.”
“How can we apply degrowth and sufficiency in the fashion industry and still make it work for companies?”
“What we need is a just transition, and people realise that.”It's very clear today that the wealthiest people in the world are benefiting from clothes production.”
Guest Bio:
Katia Dayan Vladimirova, The Post Growth Fashion Agency
Katia Dayan Vladimirova holds a double PhD in Climate Ethics and Politics. She founded the International Research Network on Sustainable Fashion Consumption (2019) and Well Rounded (2022). Katia’s expertise in sustainable fashion consumption and social change has been featured in VOGUE, Harper’s Bazaar, and Femina, and she was recently recognised as a top voice in sustainable fashion. She now leads The Post Growth Fashion Agency and regularly translates scientific research into understandable form on her Substack.
Substack: https://postgrowthfashion.substack.com/
Host Bio:
Ana Maksimovic, kindred consulting
Ana has worked across sustainability from multiple sides, as a consultant, within a certification body, and as a long-time workshop facilitator in business settings. Over the past decade, she’s supported more than 150 small and mid-sized companies across the EU, especially in the apparel and food & beverage sectors.
She specialises in helping EU brands lead on sustainability through actionable systems. With experience across the outdoor, apparel, and food & beverage sectors, she works with leadership teams to make sustainability strategy clear, actionable, and embedded in day-to-day decision-making. She’s trained as a GRI Certified Sustainability professional and practitioner in design thinking for sustainability, but more than that, she brings a structured, systems-based approach that helps companies and their teams move from abstract goals to shared direction.
Website: https://consultingkindred.com