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What if the true purpose of business wasn’t to generate profit, but to regenerate society and the planet?
Theme: Redefine business models
Topic: Regenerative business
Language: English
In this episode, Adina-Iuliana Deacu explores the urgent need to redefine the role of business in society, calling for models that integrate sustainability, social value, and long-term impact.
The conversation unpacks what happens when businesses are seen as agents for solving social and environmental challenges, while maintaining financial health and accountability. Adina also highlights the risks of misaligned incentives and the importance of measuring success beyond profit margins.
You’ll learn:
How to build business models that balance purpose, profit, and social value
Why impact measurement must go beyond traditional financial metrics
What a regenerative economy looks like and how community and ecology can drive it forward
Host Bio:
Adina-Iuliana Deacu is a social entrepreneur, systems thinker, and environmental psychology researcher committed to transforming business into a catalyst for sustainable development. As a Klaus Töpfer Sustainability Fellow at the Research Institute for Sustainability (RIFS) in Potsdam, she is developing a framework to align profit-driven business models with long-term ecological and social value. She is also the founder of Tianmei’s World Academy, a cross-cultural learning platform that integrates environmental psychology and systems thinking to support regenerative and inclusive approaches to business development.
Website: https://www.tianmeisworldacademy.com/about-the-founder