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What if marketers held the key to driving the next wave of sustainability transformation?
Theme: Redefine business models
Topic: Marketing, branding and communications
Language: English
In this episode, marketer Carla Dávila joins sustainability expert Dr. Shirley Gallagher to explore why now is the moment for marketers and entrepreneurs to think—and act—sustainably.
Together, they unpack the essential first questions every marketer should be asking: How can we guide our organizations toward a sustainable future? And how can we collaborate with sustainability experts and decision-makers instead of working in silos?
You’ll learn:
How marketers can move beyond buzzwords to create genuine impact
Strategies for bridging marketing and sustainability inside organizations
Ways to communicate with clarity, confidence, and purpose in a changing world
Key Quotes:
“A company can’t be sustainable if it isn’t profitable. If it fails, it’s not sustainable.”
“Innovation isn’t about more features; it’s about creating more value with fewer resources.”
“As marketers, we are the guardians of the brand—we need to ask the right questions and build bridges with sustainability experts.”
"Sustainability is not a label. It’s embedded in design, lifecycle, and everyday choices."
"Much of sustainability work is already happening in companies; they just don’t record it."
Guest Bio:
Dr. Shirley Gallagher, Fellow of IEMA, EU Climate Pact Ambassador, Climate Reality Leader
Dr. Shirley Gallagher, FIEMA, is a sustainability leader who helps companies and government agencies decarbonise their systems. With expertise in circular economy, regulatory issues, sustainability strategy, ISO auditing, and business development, she brings a broad, practical perspective to complex challenges.
Her passion for the environment began after the Chernobyl disaster, leading her to work across sectors such as energy, water, and contaminated land. Shirley is also a Fellow of IEMA, an EU Climate Pact Ambassador, and a Climate Reality Leader. Today, she advises executives and organisations on building sustainability frameworks, meeting reporting standards, and aligning with global goals like the UN SDGs and ESG criteria.
Website: www.syspro.ie www.sustainablesystems.eu
Linkedin Page: https://www.linkedin.com/company/syspro-systems-for-progress-limited/
https://www.linkedin.com/company/second-life-battery-services-ltd/
Host Bio:
Carla Dávila, Marketing Manager and Founder, Marketing8P Agency for the People and Planet
Carla Dávila is a marketing manager and the creator of 8P Marketing for the Planet, where she elevates brands and builds communities to grow with purpose toward a sustainable future. With more than nine years of experience across the beauty, FMCG, and education sectors, she blends creativity and strategy to deliver meaningful impact.
She holds a triple master’s degree with a focus on Impact Entrepreneurship, Technology, and Innovation, and is the founder of Biblios, a sustainable association in Mexico that promotes book reuse and community building around the love of reading. Recognized as a Leader of Tomorrow at the St. Gallen Symposium and a Voice for Climate Action, Carla is committed to making marketing a driver of positive change, shaping healthier brands, people, and a planet for future generations.
Portfolio: https://bit.ly/CarlaDavilaB