[Take action on climate] Copy & climate: Words that work

What if the way we talk about climate change could determine whether people tune out or take action?

Theme: Take action on climate

Topic: Marketing, branding & communications 

Language: English

In this episode, Amy Psycha, an experienced communications consultant and member of leading climate creative communities, unpacks research-backed strategies for climate communication that truly connect with people. 

From making climate change personal and relatable to balancing hope with urgency, Amy explores how language, storytelling, and trusted voices can inspire meaningful engagement.

You’ll learn:

• How to craft messages that resonate with different audiences

• The balance between urgency and optimism in effective climate storytelling

• Practical tools to communicate climate action with clarity, empathy, and impact

Whether you're a communicator, creative, or simply looking to talk about climate change more effectively, this episode offers practical insights to amplify your impact.

Key Quotes:

“Facts alone don’t move most people. It’s about connecting climate action to what they deeply care about.”

“Values framing is about making climate action feel like their story, not just another environmental headline.”

“Part of this work is examining our communication through the prism of equity and justice. Whose stories are being told?”

Host Bio:

Amy Psycha, Communication Strategist

Amy is a communications consultant, copywriter, and strategist who helps purpose-driven brands tell stories that matter. With over ten years of experience across FMCG, tech, tourism, fashion, and beyond, she has collaborated with more than 50 organisations. Amy combines strategic expertise with a clear dedication to advancing a regenerative future for both people and planet by aligning communications with values. She is a member of Clean Creatives, Creatives for Climate, the Conscious Marketing Movement, and one of the first B Corp Certification Consultants in Greece. She brings curiosity, empathy, and cultural awareness to her work, drawing on her deep interest in the natural world, current affairs, and social impact. Outside of consulting, Amy is a published poet, meditation facilitator, and former chef who finds joy in cooking from scratch and reimagining food waste.